Pmg Paid Social Senior Lead at PMG leads social media strategy, budget planning, and performance optimization across major platforms. The role integrates PMG’s proprietary technology Alli and collaborates with influencer teams to amplify campaigns.
Responsibilities
Lead social media strategy and execution, including budget and media planning, tactical implementation, and performance optimization across major platforms.
Shape creative and messaging strategies that align with platform best practices while meeting client objectives in innovative and engaging ways.
Develop advanced campaign structures and targeting approaches that maximize client goals, driving measurable business results.
Evaluate performance data across channels, providing actionable recommendations to optimize revenue and return on investment for clients.
Integrate PMG’s proprietary technology, Alli, into daily workflows, driving adoption and contributing product insights to enhance its effectiveness company-wide.
Design and implement technical solutions tailored to client needs, addressing unique challenges with custom strategies that deliver impactful outcomes.
Build and maintain strong relationships with platform representatives, serving as a point of contact for innovation initiatives, testing frameworks, and measurement planning.
Collaborate with influencer teams to create cohesive paid social and influencer strategies that amplify client campaigns and audience reach.
What You Will Bring
7+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.
Advanced expertise in paid social and content marketing, enabling the development and execution of innovative, results-driven campaigns.
Intermediate knowledge of marketing metrics and marketing planning and analysis to support data-informed strategies and recommendations.
Qualification
Bachelor’s degree
Required
7+ years of experience in paid social strategy or a related field
