Pmg The Programmatic Director leads strategic direction for clients’ programmatic campaigns and mentors team members. This role involves partnering with senior client stakeholders and fostering strong platform relationships to drive innovation.
Responsibilities
Lead the strategic direction for clients’ programmatic campaigns, ensuring they align with PMG’s broader service offerings to maximize results and client satisfaction.
Partner with senior client stakeholders, engaging in high-level strategy conversations to ensure programmatic media supports their business objectives.
Monitor and analyze campaign performance, identifying trends, risks, and opportunities to implement optimizations and drive measurable results.
Identify and present growth opportunities within your portfolio, working with clients and your team to turn these ideas into actionable strategies.
Foster strong relationships with platform partners, keeping PMG at the forefront of new opportunities, beta programs, and cutting-edge innovations.
Design and implement processes to improve efficiency, including developing campaign playbooks, QA protocols, and staffing guidelines that support strategic objectives.
Develop and manage team structures, delegating responsibilities, providing coaching and feedback, and celebrating successes to nurture a high-performing team.
Drive innovation and thought leadership, acting as a trusted advisor to clients and platform partners while ensuring programmatic strategies remain aligned with enterprise goals.
What You Will Bring
10+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
4+ years of management experience, with a focus on coaching, mentoring, and fostering career development.
Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to guide impactful and results-driven strategies.
Qualification
Required
10+ years of experience in digital media and programmatic advertising
Bachelor’s degree or equivalent experience
4+ years of management experience with a focus on coaching and mentoring
