Pmg The Programmatic Media Lead shapes strategic vision and oversees execution of programmatic campaigns. This role involves collaborating across teams and mentoring junior members to deliver data-driven marketing strategies.
Responsibilities
Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG’s integrated service offerings to maximize impact and client satisfaction.
Oversee campaign execution, managing full-funnel planning, creative strategy, optimization, and performance analysis to deliver exceptional outcomes for clients.
Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals.
Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.
Collaborate across teams, including creative, analytics, and development, to design and execute holistic client strategies.
Develop and maintain programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client goals.
Identify growth opportunities, presenting and executing innovative ideas to drive results and strengthen client relationships.
Foster strong relationships with platform partners, keeping PMG at the forefront of emerging opportunities, beta programs, and advanced platform support.
Mentor and guide junior team members, fostering their growth through coaching, support, and continuous development.
What You Will Bring
4+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies.
Qualification
Intermediate expertise in AnalyticsHeavy video background
Required
4+ years of experience in digital media and programmatic advertising
Bachelor’s degree or equivalent experience
Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics
