Programmatic Media Senior Associate

Dallas Officefull timeOn Site

Apply on Employer Site

senior

H1B: yes

Pmg The Programmatic Media Senior Associate leads execution of programmatic campaigns and manages digital initiatives including video and display. This role involves collaborating across teams and mentoring junior members while mastering proprietary technology.

Responsibilities

Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day management, ensuring they align with client KPIs and PMG’s high standards.
Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution.
Collaborate across teams, working with media operations, account services, analytics, and creative to ensure holistic campaign strategies that meet and exceed client objectives.
Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost-effective.
Develop and deliver insightful reports, presenting campaign performance, optimization strategies, and actionable recommendations to clients.
Master PMG’s proprietary technology, Alli, using it to customize alerts, analyze data, and create reporting tools that enhance decision-making and campaign performance.
Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward-thinking initiatives.
What You Will Bring
3+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies.

Qualification

Required

3+ years of experience in digital media and programmatic advertising
Bachelor’s degree or equivalent experience

Benefits

Dental
Vision
Annual Bonus
Parental Leave

Company

Pmg

View company page

Source: greenhouse

Active within the past hour

More roles at Pmg

Brand Media Partnerships Manager

Dallas Office

Paid Social Director

Dallas Office

Commerce Senior Director

Boston Office

Graduate Leadership Program - Data Analytics (January Start)

Dallas Office

Boost Your Interview Chances

Improve Resume Match Score

Free

Your Score

9.0

Strong Applicant

Must-Have Skills for This Role

Programmatic AdvertisingVideoDisplayDigital OOHAlli

Optimize my Resume

Apply Faster with Autofill

Free

Save your profile once. LumiJobs pre-fills the employer's application form so you stop re-typing the same answers on every site.

Apply With Autofill

Or skip LumiJobs's tools and submit directly on the employer's career site.

Apply on Employer Site

Programmatic Media Senior Associate at Pmg · LumiJobs