Twilio Marketing Operations Manager at Twilio responsible for leading and optimizing marketing automation systems and scalable operational workflows. Manages system integrations and leverages AI technologies to automate marketing processes.
Responsibilities
Manage Qualified live chat routing workflows, lead distribution rules, and continuous UX enhancements to maximize conversion rates.
Analyze complex business requirements to design and deploy scalable automated workflows across CRM and marketing automation platforms.
Manage end-to-end system integrations, including event and webinar platforms like CVENT and BigMarker.
Integrate AI capabilities into marketing operations workflow designs to streamline core processes.
Diagnose and resolve system, workflow, and data synchronization issues across the broader marketing technology stack efficiently.
Collaborate with cross-functional teams across Marketing, Sales, and Technology to align system architectures with overarching go-to-market strategies.
Qualification
Bachelor’s degree in a related fieldExperience working in a fast-pacedCertifications in Marketo (eThis role will be remote
Required
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
Bachelor’s degree in a related field.
5+ years of hands-on experience in Marketing Operations, Demand Generation, Revenue Operations, or a related field.
3+ years of proven expertise with CRM and marketing automation platforms (e.g., Marketo, Salesforce), including a track record of developing scalable programs and optimizing workflows in event/webinar platforms (e.g., CVENT, BigMarker).
Demonstrated experience integrating AI into scalable marketing operations workflow designs and streamlining core processes.
Strong analytical and problem-solving skills to leverage campaign data for issue identification, alongside clear written and verbal communication skills across Marketing, Sales, and Technology teams in a fast-paced environment.
Experience working in a fast-paced, remote-first global environment.
Hands-on experience working with Customer Data Platforms (CDPs) like Twilio Segment, as well as conversational marketing tools such as Qualified or Drift.
Certifications in Marketo (e.g., Adobe Certified Professional) or Salesforce (e.g., Administrator).
Passion for exploring emerging technologies and applying them to solve business challenges.
This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
