Senior Product Marketing Manager

Required

• Product Marketing defines how Justworks wins—shaping our narrative, informing decisions, and driving growth through positioning, pricing, and go-to-market strategy.
• The Platform Product Marketing team connects product strategy to market impact across the Justworks platform. We help customers understand the value of our products, bring new capabilities to market, and build the strategies and systems that support adoption and growth.
• We’re seeking a Senior Product Marketing Manager to market products that help small businesses manage their teams and day-to-day operations, including time, attendance, and related workflows. You’ll lead positioning, go-to-market strategy, and adoption for a portfolio of connected products. Working closely with Product, Design, Engineering, Marketing, Revenue, and Customer Success, you’ll bring new capabilities to market and deliver measurable value for customers and the business. You combine customer insight, product judgment, and strong execution to make complex workflows easy to understand, influence product decisions with evidence, and lead cross-functional work from opportunity through launch and adoption.
• Your Success Profile
• Positioning, Market Insight, and Narrative
• Build a strong understanding of customer needs, buyer expectations, market trends, and competitor strategies in the product areas you support.
• Develop positioning, messaging, and value propositions that clearly communicate our products’ benefits and differentiation.
• Connect product stories to the broader Justworks platform narrative and tailor messaging to key audiences and use cases.
• Develop competitive narratives and practical enablement that help customer-facing teams position our products with confidence, address objections, and strengthen customer conversations.
• Product Strategy and Go-to-Market
• Bring customer, product, and market insights into product planning, prioritization, and roadmap decisions.
• Partner with Product and Design to identify unmet needs and assess market opportunities.