Campaign Manager, Social

United States - Remotefull timeRemote

Apply on Employer Site

mid

$80k–$95k

H1B: no

Adswerveinc The Campaign Manager, Social at Adswerveinc manages and optimizes paid social media campaigns across platforms like Meta, Pinterest, and LinkedIn. This role combines tactical execution with strategic planning to maximize client ROI.

Responsibilities

Strategy & Planning:
Develop and oversee multi-platform paid social strategies across Meta (Facebook & Instagram), Pinterest, LinkedIn, and TikTok.
Define target audience parameters, leverage first-party and native platform data, and build custom/lookalike audiences.
Collaborate with creative teams to optimize ad formats, creative messaging, and placement-specific content strategies.
Build out comprehensive media plans and leverage new platform features and capabilities to optimize media spend and improve client ROAS.
Campaign Execution & Optimization:
Manage the entire campaign lifecycle, including setup, ad trafficking, QA, and launch within native social ads managers (Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager).
Monitor campaign pacing, performance, and integrations daily to ensure flawless execution.
Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
Data, Reporting & Insights:
Interpret and report on attribution models to illustrate the impact of paid social tactics across full-funnel objectives.
Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.