Director, Growth Marketing at Novacredit · LumiJobs

Responsibilities

Nova Credit’s solutions are among the most widely used in multifamily. They’re embedded in four of the top five property management software platforms and used by more than 7,000 property management companies. Our Rental Housing platform helps operators verify income, determine eligibility, and assess risk using bank, payroll, and document data that traditional screening misses, so they can approve more qualified renters and lease units faster.
As Director of Growth Marketing, you’ll own brand and demand across our Rental Housing platform. Your most important challenge is creating the market for cash flow underwriting: we want every leasing director, regional manager, and asset manager to know Nova Credit and why it matters to their portfolio. Operators who have access to our products through their software should use them, and operators who don’t should ask for them.
We expect about three-quarters of your focus to go to Nova-owned programs and a quarter to co-marketing with our platform partners. You’ll report to our Head of Rental Housing, partner with a growth team that spans partner enablement, events, and product marketing, and work closely with our account management and new business teams. This is a hands-on individual contributor role to start, with the opportunity to build a team as the program proves itself.
This is a hybrid full-time role (3 days per week in office on Mondays, Tuesdays, and Thursdays) based in the New York Metropolitan area.
Own the strategy to take cash flow underwriting from unknown to in demand. Define the problem in the industry’s own language: the qualified renters, vacancy days, and risk that credit-only screening costs operators and owners.
Develop ideas for original research and flagship content, often built on Nova’s proprietary renter cash flow data. Partner with product marketing to produce them, and own the campaigns that make each one a reference point for the industry.
Partner with account management and new business to recruit early-adopter operators, and turn their results into stories and proof points that make the category credible.
Run campaigns across our full platform, from income verification to eligibility determination and cash flow underwriting, and build Nova’s reputation in industry media and PR as the authority on fair, compliant screening.
Grow a clean, compliant, well-segmented database of property management decision-makers, and engage it through email, newsletters, and nurture programs.
Run high-reach programs with industry media and associations. Set our rental housing event strategy, including which events we attend and what we focus on there, with our events partner leading execution.
Build account-based programs for high-value operators and institutional portfolios, including REITs and PE-backed owners, making the case that screening policy drives NOI, risk, and asset value. Create demand on platforms where Nova isn’t yet available.
Co-market with our software partners through co-branded research, joint webinars, and campaigns that reach their customers.

Director, Growth Marketing

Responsibilities

Benefits

Company

Novacredit

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