Own and uphold Primer’s established brand guidelines, ensuring every asset meets our standards while reflecting state, campus, and event-specific needs.

Build and run a creative production program that delivers high volumes of customized, high-quality assets with fast, predictable turnaround times.

Develop reusable templates, event kits, and asset libraries that make localized production efficient and maintain brand consistency.

Partner with Growth, Admissions, and campus teams to translate business needs into clear creative briefs, priorities, and deliverables.

Own the workflow from intake through delivery, establishing clear SLAs, approval processes, and quality checks.

Serve as the final creative reviewer, ensuring assets are accurate, polished, on-brand, and ready to publish or print.

Personally design and produce assets while directing contractors or external creative partners as needed.

Track turnaround times, revision volume, and output quality to improve production as Primer expands.

A strong design portfolio demonstrating brand consistency across digital, print, and localized marketing materials.

Exceptional attention to detail and the creative judgment to recognize what is ready to ship and what needs refinement.

Experience building creative workflows that support high-volume production across multiple locations, audiences, or event types.

A scrappy, hands-on approach with the ability to lead a program and execute the work yourself.

Creative Lead

Responsibilities

Qualification

Required

Company

Primer

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