Senior Growth Marketing Manager (Pharma & HCP) at Blink Health · LumiJobs

Responsibilities

BlinkRx is seeking a Senior Growth Marketing Manager to accelerate adoption of our pharma services among healthcare providers. In this role, you will collaborate with our provider-facing teams, growth & revenue function, and pharmaceutical partners to launch new pharma partnerships and drive prescription growth with existing clients — through co-branded campaigns with brand teams and independent strategic marketing initiatives for BlinkRx. Your work will directly impact revenue by driving provider engagement and growing script volume across our 50+ pharma partnerships.
Specifically, you will:
Craft and execute strategic marketing plans for new pharma launches including multi-channel account-based CRM campaigns to drive activation and engagement across existing and new providers
Design, optimize, and measure data-driven marketing tactics to drive provider engagement and prescription growth post-launch for our pharmaceutical partners
Act in a client-facing capacity managing our relationships with the marketing functions at Brand teams, advising Brands on best practices for integrating BlinkRx into their existing marketing capabilities
Refine and scale our playbook and assets to streamline our go-to-market capabilities for launch brands
Create content to educate and activate Health Care Providers, field teams, and new pharma partners by clearly communicating BlinkRx’s value proposition
Establish scalable strategies to support our client success team’s efforts to maintaining world class relationships with pharma clients; including, but not limited to, upleveling in-person and virtual client meetings
Develop, test, and iterate on strategic B2B marketing campaigns to support lead generation for our business development team
A successful applicant will fit the following criteria:
Experience: 8+ years of experience, including 3+ years in pharma or healthcare marketing, with a deep understanding of industry operations.
Results Driven: Proven ability to deliver impactful results through growth marketing initiatives, ideally with experience activating providers and partnering with pharmaceutical manufacturers

Senior Growth Marketing Manager (Pharma & HCP)

Responsibilities

Qualification

Required

Company

Blink Health

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