DoorDash Senior Manager, Retention Marketing at DoorDash to lead marketing communications with Advertisers and DoorDash for Business customers via CRM channels. Responsible for strategy, KPIs, and cross-functional collaboration.
Responsibilities
As the Senior Manager of Retention Marketing for Ads and DoorDash for Business (DDFB), you will lead a team of Marketers responsible for marketing communications with Advertisers and DDFB customers via owned CRM channels (email, push, SMS, and in-app) that provide education, information and tools to empower their success on DoorDash. For Ads, you will drive awareness and adoption of the Ads & Promotions product suite across SMB, Enterprise, and CPG advertisers. For DDFB, you will drive adoption and activation of the DoorDash for Business suite among company administrators and their employees (B2B2C). Both are new and fast-growing businesses, so this is a chance to build from the ground up and own a “mini startup” within a wildly successful organization, leading a team that strategically leverages every touchpoint to deepen these customers’ relationships with DoorDash and support their long-term success.
You’re excited about this opportunity because you will...
Own the full CRM lifecycle strategy for Advertisers and DoorDash for Business customers, including onboarding, activation, product adoption, and churn mitigation, with personalization frameworks tailored to each audience (SMB, Enterprise, and CPG advertisers for Ads; administrators and their end users for DDFB)
Define and own priority KPIs, continually analyzing emerging Advertiser and DDFB customer dynamics and responding appropriately
Lead the development of annual and quarterly Ads and DDFB retention marketing plans, maximizing incremental gains to meet overarching Ads and DDFB business targets
Lead and develop a high-performing team of Retention Marketers across Ads and DDFB, including a Manager who owns DDFB retention strategy, who build and execute campaigns that drive business results and successful outcomes for our B2B audiences
Ensure all retention campaigns are launched with consistency, speed, and high quality
Advance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure, including leading the transition from Braze/Iterable to our first-party CRM tool
Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels
Serve as a key strategic partner to Ads and DDFB business leads across Ads & Promotions, DoorDash for Business, Product, Strategy & Operations, Marketing, and Sales
We’re excited about you because you have...
8+ years experience in B2B marketing, engagement or operations with 5+ years managing high performing teams
