Senior Paid Social Media Manager at Leovegasgroup · LumiJobs

Responsibilities

We are seeking an experienced Senior Paid Social Media Manager to join our Digital Marketing team in Malta. Within this role you will be responsible for executing Paid Social marketing strategies across multiple brands and markets globally. You will play an instrumental role in driving new initiatives and projects to expand our activity across all verticals and grow our channel further in the marketing mix.
To succeed in this role you will need to be a self-driven and self-motivated individual - ready to lead new exciting projects and implement new ideas, whilst working closely with the team and providing mentoring to other colleagues. The ideal candidate will be a positive and adaptable team player, with a problem-solving attitude, and excellent communication and presentation skills.
Planning and managing a wide range of Paid Social campaigns (Meta, Snapchat, Twitter etc.) across all verticals, on multiple brands and markets globally.
Developing strategies and implementing new solutions across our activity (awareness, acquisition, retention), aligned with the overall goals and KPIs.
Analysing metrics from ads manager tools and last click numbers to track campaign’s performance and continuously optimise our accounts, while reporting on the results and achievements to the relevant stakeholders.
Implementing advanced measurement techniques on the platforms, including brand lift and search lift studies.
Finding opportunities to activate Test & Learn strategies, including A/B testing of new targeting options, new creative projects and the latest platform features.
Supporting internal teams and agencies through management of social media account structures, tracking, guidelines and more.
Building strong relationships with key partners and providers, as well as internal stakeholders inc. Paid Media Team and Country Teams.
Providing mentorship and training sessions to other colleagues in the team.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
4+ years of proven experience managing Paid Social campaigns (client side or agency).

Senior Paid Social Media Manager

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Leovegasgroup

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