Head of Product Marketing at Polymarket · LumiJobs

Responsibilities

The Marketing team at Polymarket is responsible for telling the world what Polymarket is, why it matters, and why trading here is better than reading a poll. We work across growth, brand, comms, and product, and we move fast because the news moves fast.
As Head of Product Marketing, you'll own how we bring Polymarket's product to market. You'll sit at the intersection of Product, Marketing, Growth, and Comms, translating what we're building into clear positioning, compelling stories, and go-to-market strategies that drive adoption and usage.
You'll help shape how we position the product, which audiences we prioritize, how we launch new features and verticals, and how we communicate the value of Polymarket to both existing and prospective traders. You'll bring customer insights and competitive intelligence back into Product, ensuring we're not just marketing what we build, but helping inform what we build.
This is a high-ownership role with significant surface area. You'll touch everything from new market verticals and trading mechanics to mobile onboarding, rewards, and major company-level launches. You'll also have the opportunity to build and scale the Product Marketing function as Polymarket grows.
Own the product marketing strategy and function, including positioning, messaging, audience strategy, and go-to-market planning.
Partner closely with Product and Growth leadership to shape product strategy based on customer insights, competitive intelligence, and market trends.
Develop clear positioning and messaging for Polymarket's product, features, market verticals, and key initiatives.
Own go-to-market strategy for major product launches, from defining the audience and narrative through channel strategy, execution, and post-launch analysis.
Build launch frameworks and processes that enable Product, Marketing, Growth, and Comms to move quickly and stay aligned.
Develop deep understanding of Polymarket's users, including why they trade, what drives adoption, and where we can improve conversion and retention.
Translate complex product mechanics into simple, compelling narratives that make sense to both existing traders and new audiences.
Lead competitive research and market intelligence, using those insights to inform positioning and product decisions.

Head of Product Marketing

Responsibilities

Qualification

Required

Benefits

Company

Polymarket

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