Adapty IO Product Marketing Manager at Adapty IO leading positioning and go-to-market for the Flow & Paywall Builder product. Own funnel, campaigns, and launches to drive leads and growth.
Responsibilities
Own the Builder's positioning: find the hooks that win with the people who run onboarding and paywalls, test them in market, hand the winners to the website team
Build and run the funnel to a lead: ABM on our target list, paid, webinars, events, lead magnets
Run every campaign as a bet: a hypothesis and a lead target before launch, a result after
Ship every Builder release with a GTM package: messaging, launch comms, product page input, sales enablement
Build the middle of the funnel: comparison and migration pages, case studies, proof
Review the funnel weekly with SDR and make sure leads get worked
Set the quarterly plan and weekly priorities for the content marketer and designer
Qualification
You write the copy yourselfYou use AI across your workStrong written EnglishMobile appsYou know paywallsYou've led a small team or contractorsHands-on with HubSpotWhat's in it for you
Required
4+ years in B2B SaaS product or growth marketing, with a lead or pipeline target you owned
You've repositioned a product or a segment and can show what moved
You know conversion at every stage of your funnel and which channel brings the right accounts
You've run account-based campaigns together with SDR or Sales
You write the copy yourself: landing pages, ads, emails
You use AI across your work: research, copy, analysis
Strong written English
Preferred
Mobile apps, subscriptions, ad tech, MMP or dev tools background
You know paywalls, onboarding and A/B testing from the inside
You've positioned a product against a well-known competitor
You've led a small team or contractors
Hands-on with HubSpot, LinkedIn Ads, or Google Ads
What's in it for you
Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
Exceptional compensation directly tied to your results.
