Adapty IO Content Marketing Manager at Adapty IO responsible for creating data-led research content and managing the Builder content plan. Write, ship, and scale content to generate leads for mobile app paywall and onboarding tools.
Responsibilities
Ship a data-led research piece every two weeks and turn it into a lead magnet: a gated report, an interactive tool, a Claude skill. You pull the data from our internal analytics and find the story
Repurpose every piece for LinkedIn through employee advocacy: posts for the product owner's personal account and the team's
Turn every webinar into a campaign, not a one-off: you set the angle, write the Luma page and promo, and afterwards cut it into a recap, LinkedIn clips and a follow-up that keep it working as a lead magnet
Interview customers and write case studies with real numbers
Track which content brings leads from target accounts and report it weekly
From month four, own the Builder content plan
Qualification
3+ years in B2B SaaS contentYou get numbers on your ownYou use AI in your workflowMobile appsYou know paywallsSEO basicsYour own audience on LinkedInWhat's in it for you
Required
3+ years in B2B SaaS content, ideally for a technical or data-heavy product
You've published research or benchmark reports you drove yourself, and you know what they brought: downloads, leads, demos
You get numbers on your own: dashboards, SQL or AI tools, no waiting on an analyst
You've packaged a webinar or event from promo to follow-up, not only written the recap
You've written case studies from your own customer interviews
You use AI in your workflow, and your copy still doesn't read like AI
Strong written English for a technical audience
Preferred
Mobile apps, subscriptions, ad tech, MMP or dev tools background
You know paywalls, onboarding, and A/B testing from the inside
Worked in a pipeline-driven or ABM marketing team
SEO basics: keyword research, Google Search Console
Your own audience on LinkedIn, X, or Substack
What's in it for you
Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
Exceptional compensation directly tied to your results.
