Adapty IO Field Marketing Manager at Adapty IO to own and build event strategy including flagship conferences and scalable event formats. Collaborate with Sales and manage event ROI and pipeline attribution.
Responsibilities
Build and own the event strategy for Adapty and FunnelFox: a portfolio of formats, each with a clear purpose, audience, target payback and cadence
Get the portfolio to pay back
Launch and run our own flagship annual conference
Make go/no-go calls on every event from numbers; cut what doesn't pay back, scale what does
Design new formats — dinners, roundtables, side events, own meetups, online — that can scale across cities
Fill every event with the right people: invitations, promotion, partners — you own registrations, show-up rate and the share of our target customers in the room
Run the pipeline motion with Sales: target account lists, pre-booked meetings, follow-up SLAs
Build event attribution and reporting in HubSpot and review it with Sales every week
Set priorities for the Event Operations team
Qualification
Fluent EnglishMobile appsSelling sponsorships for your own eventEvents across several regions (USWhat's in it for you
Required
3+ years owning B2B event or field marketing with a budget and a revenue target
You know the ROI of your past events — cost, meetings, pipeline, closed-won — without looking it up
You've cut events that didn't pay back and scaled ones that did
You've built at least one event format from scratch that grew
Comfortable with CRM attribution (HubSpot or Salesforce) and building your own reports
You chase follow-up with Sales instead of handing over a lead list
Fluent English, happy to travel a lot
Preferred
You've launched your own conference from scratch
Mobile apps, ad tech, MMP or B2B SaaS selling to developers and founders
A network among app founders and growth leads
Selling sponsorships for your own event
Events across several regions (US, EU, Asia)
What's in it for you
Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
Exceptional compensation directly tied to your results.
