Creatoriq Director, Creator Marketing Services at CreatorIQ leads the team managing end-to-end creator programs for global brands and agencies. Owns revenue growth, delivery quality, and margin while shaping packaged service offerings.
Responsibilities
Lead the Creator Marketing Services team across the US and EMEA, building a strong management layer, clear development paths, and depth across every critical skill.
Grow Creator Marketing Services revenue by partnering with Sales on new business and expansion, and by equipping Sales and Customer Success to qualify, position, and sell standard offerings independently.
Own end-to-end delivery of creator programs, from discovery, casting, outreach, and contracting through campaign execution and reporting, partnering with Data Intelligence so every program is grounded in data from creator selection through post-campaign readouts.
Build and maintain a prescriptive, standardized catalog of influencer marketing services, with clear tiers, scopes, deliverables, and custom-scope criteria, so customers get clear recommendations and repeatable work scales across accounts.
Evolve how our services are priced so pricing reflects the value delivered, including pilots of outcome- and performance-based models that convert into recurring programs.
Own billability, utilization, and margin for the team through accurate time tracking, capacity planning, early out-of-scope flags, and regular performance reporting to leadership.
Serve as the escalation point for Influencer Marketing Services customers, leading recovery plans for at-risk accounts and partnering with Customer Success on account health, renewals, and expansion.
Lead the services strategy for strategic pitches and RFPs, positioning CreatorIQ’s data, platform, and data-ownership advantages against full-service agencies, and serve as a leading voice for CreatorIQ on creator marketing strategy through benchmarks, case studies, and speaking opportunities.
Establish the processes for creator contracts, payments, usage rights, disclosure, and risk requirements, partnering with Legal and Finance so programs run cleanly at scale.
Qualification
10+ years of experience in influencer4+ years leading teamsDeepExperience owning deliveryStrong executive presenceAI LeadershipWhat you will get from usPeople
Required
10+ years of experience in influencer, creator, or social marketing at a brand, agency, or marketing technology company, including leading programs for enterprise brands.
4+ years leading teams, including managing managers and leading distributed or global teams.
Deep, hands-on knowledge of how creator programs are planned, cast, contracted, executed, and measured across Instagram, TikTok, YouTube, and other platforms.
Proven success growing a services or agency portfolio, including new business, expansion, and competitive pitches or RFPs.
Experience owning delivery, scope, and margin for a services portfolio, with comfort around utilization, capacity planning, and pricing.
Experience designing packaged or productized services offerings that sales teams can sell with confidence.
A data-informed approach to creator selection, optimization, and measurement, partnering with analytics teams to tell a clear performance story.
Strong executive presence, with the ability to present strategy and results to senior brand and agency stakeholders and hold a clear point of view.
A visible point of view on creator marketing, demonstrated through content, speaking, or client-facing thought leadership.
AI Leadership: Sponsors and prioritizes responsible AI adoption, secures needed support and resources, and ensures AI initiatives deliver business value while following governance standards.
Preferred
Direct experience with the CreatorIQ platform or comparable creator/influencer marketing technology.
Experience designing outcome- or performance-based influencer pricing models.
Experience in a professional-services or agency environment with billability or utilization targets.
Background in customer success or account management at a SaaS company.
Experience supporting enterprise brands across categories such as beauty, CPG, retail, or consumer tech, across global markets.
Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Have 50% of the criteria? Excited about this opportunity? Passionate about what we do at CreatorIQ? Please apply! CreatorIQ is a place where everyone can grow.
What you will get from us:
People: Work with talented, collaborative, and friendly people who love what they do.
