CRM Manager at Sweetgreen · LumiJobs

Responsibilities

Own the strategy, OKRs, and growth plan for each owned channel: define channel roles and guardrails, expand audience reach, connect channel investment to business outcomes and incremental impact, and define success metrics.
Connect channel investment to business outcomes, recommend where to invest or pull back based on incremental impact, and build the case for new capabilities, tools, or vendors when the data supports it.
Connect channel investment to business outcomes; build weekly channel contribution targets as well as measurement and reporting capabilities.
Refine CRM offer strategy and lifecycle programs to orchestrate more effective journeys, improve CAV year over year, and maximize ROI on every discount dollar.
Develop audience and segmentation strategies and a CRM personalization roadmap to strengthen brand relevance for every loyalty customer.
Own the CRM test roadmap within the broader learning agenda to drive measurable outcomes and continuous improvement in channel performance.
Translate the marketing calendar (menu launches, brand moments, new restaurant openings, loyalty moments, partnerships) into an integrated CRM comms and offers calendar that balances needs across brand building, sales cycles, and customer experience.
Lead CRM campaign planning; execute in partnership with cross-functional teams, aligning activation ideas, technical enhancements, testing, tagging, and measurement strategy to maximize channel impact.
Build and maintain the operating system behind the work: briefs, intake, ideation, taxonomy, CRM feature requirements, QA standards, and campaign workflows.
Increase campaign velocity and quality while reducing errors and manual work, including strengthening sweetgreen’s use of automation and AI decisioning in marketing workflows.
Manage day-to-day relationships with platform partners (e.g., Braze, SessionM, Hightouch), leveraging partner relationships to inform strategy and manage costs.
You are self-directed, setting goals, prioritizing, and moving work forward with minimal oversight.

CRM Manager

Responsibilities

Benefits

Company

Sweetgreen

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