Crunchyroll Social Media Manager, UCANZ at Crunchyroll leads English-language social media presence and supports social initiatives across announcements, community engagement, and audience development. Reports to Senior Manager, Community, UCANZ.
Responsibilities
In the role of Social Media Manager, UCANZ, you will report to the Senior Manager, Community, UCANZ.
We are considering applicants for the locations of Los Angeles or Dallas.
We are seeking a strategic, creative, and highly adaptable Social Media Manager, UCANZ, to help lead our English-language UCANZ social media presence and support a broad range of social initiatives across announcements, community engagement, priority titles, audience development, and integrated marketing.
A key focus of this role will be identifying opportunities to reach and grow priority audience segments across UCANZ by leveraging audience insights, platform discovery, community partnerships, and culturally relevant content strategies.
Core Areas of Responsibility
Strategically shape social programming and the editorial calendar, identifying opportunities informed by fan insights, cultural and platform trends, performance, and business priorities.
Develop audience-first social concepts, campaigns, and platform-native content that bring Crunchyroll’s titles, brand, partnerships, and key initiatives to life for fans.
Develop organic social strategies to reach and grow priority audience segments across UCANZ to support broader membership growth objectives.
Lead community management and engagement strategy, identifying opportunities to participate in fan conversation, deepen engagement, and build stronger connections with Crunchyroll’s community.
Lead social support for assigned cross-functional initiatives, partnering with teams across Crunchyroll to translate broader marketing and business objectives into effective social strategies and executions.
Identify where agency or external support can add capacity or specialized expertise across content, community management, publishing, and social operations.
Oversee operational workflows across Social, agency partners, Brand Management, and licensors, helping ensure content approvals are efficiently routed, tracked, documented, and escalated when needed.
Qualification
We get excited about candidates5+ years of experience in social mediaIn addition to getting to work with fun
Required
We get excited about candidates, like you, because...
5+ years of experience in social media, community, digital marketing, or a related field in the entertainment or another fandom-driven brand.
Experience working with entertainment IPs.
Experience developing social media strategy using strong creative and editorial instincts across content, programming, community engagement, and campaigns.
Experience developing organic social strategies to reach and grow distinct audience segments, with an understanding of platform discovery, content distribution, and community engagement.
Strong understanding of fandom and online communities and know how to turn fan conversation, trends, and audience behavior into engaging social opportunities.
Experience translating broader brand and business objectives into audience-first social strategies and executions while effectively navigating cross-functional stakeholders.
Experience working with agencies and external partners, from identifying support needs and developing briefs to onboarding and providing strategic direction.
Experience using performance insights to make decisions while managing multiple priorities, stakeholders, and approval processes.
Crunchyroll's Community UCANZ team manages our social media, creative, events, influencer activations, and more! The social media team oversees one of the entertainment industry's largest social media networks, with millions of followers across every major platform and growth beyond industry standards.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks: