Senior Product Manager, Marketing Platform

Remote - United Statesfull timeRemote

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senior

$162k–$225k

H1B: yes

Upstart Senior Product Manager for Marketing Platform at Upstart manages the roadmap and execution of tools and integrations to improve borrower acquisition and marketing efficiency. The role focuses on using technology and AI to enhance campaign execution and predictive capabilities.

Responsibilities

Manage the Marketing Platform roadmap
Translate platform vision and channel needs into prioritized investments
Make campaign execution faster and more self-service
Build tools and integrations that reduce manual handoffs and technical dependencies

Qualification

Ability to define success metricsExperience with audience managementExperience balancing speed[OPTIONAL] In-Office requirements

Required

6+ years of product management experience, including ownership of internal platforms, integrations, or tools supporting marketing, partnerships, or operations.
Demonstrated ability to turn stakeholder needs and workflow problems into a clear roadmap and deliver solutions with Engineering and other cross-functional partners.
Ability to define success metrics, assess business impact, and use data to prioritize competing investments.
Strong communication and relationship-building skills, with the ability to align stakeholders from individual contributors to senior leaders and influence decisions without direct authority.

Preferred

Experience building marketing technology for one or more of the following: Lifecycle, Digital, Direct Mail, or Affiliates and Partnerships.
Experience with audience management, campaign automation, attribution, or incrementality measurement.
Experience connecting systems and workflows across marketing channels.
Experience applying AI or machine learning to workflows or business decisions.
Experience balancing speed, compliance, and scalability in financial services or another regulated industry.
Position location This role is available in the following locations: Remote
Time zone requirements The team operates on the East/West coast time zones.
[OPTIONAL] In-Office requirements. You will be required to work from the {insert location} office x days per week/month.

Benefits

Medical
Dental
Vision
401(k)
PTO
Equity/RSU
Parental Leave
Life Insurance
Wellness

Company

Upstart

View company page

Source: greenhouse

Active within the past hour

Remote-friendly

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