Langchain Performance Marketing Manager at LangChain owning paid search and AI advertising channels. Responsible for strategy, campaign building, optimization, and driving qualified pipeline.
Responsibilities
We're hiring an experienced Performance Marketer to own and scale paid search and emerging AI advertising channels at LangChain, starting with Google Ads, Bing (Microsoft Advertising), and ChatGPT.
You'll own the entire paid acquisition experience, from developing channel strategy and building campaigns to optimizing landing pages, improving conversion rates, and driving qualified pipeline.
This is a highly hands-on role. You'll be the person building campaigns, analyzing performance, testing creative, improving landing pages, and identifying new opportunities to scale.
We're looking for someone who combines deep paid search expertise with a willingness to experiment with emerging advertising platforms. You should be comfortable managing significant budgets, making data-driven investment decisions, and connecting advertising performance to downstream pipeline rather than just clicks, leads, or conversions.
Paid acquisition strategy and pipeline
Own the strategy across Google Ads, Bing, and ChatGPT advertising, with the opportunity to expand into additional AI-native advertising channels.
Develop channel-specific strategies based on audience intent, available targeting capabilities, and expected pipeline contribution.
Own budget allocation, forecasting, and performance against pipeline targets.
Balance investment across branded, non-branded, competitor, and product-specific campaigns, along with emerging AI advertising opportunities.
Identify opportunities to scale high-performing campaigns and build repeatable playbooks for new channels.
Develop testing roadmaps across audiences, messaging, bidding, conversion experiences, and new advertising formats.
End-to-end campaign execution
Qualification
5–11 years in performance marketingProven experience personally buildingWorking knowledge of Google Ads
Required
5–11 years in performance marketing, paid search, or B2B growth marketing, ideally in developer tools, infrastructure, or technical SaaS.
Deep hands-on expertise in Google Ads and experience managing Microsoft Advertising.
Proven experience personally building, launching, and optimizing paid search campaigns.
Strong understanding of campaign architecture, keyword intent, bidding strategies, negative keywords, and search budget optimization.
Experience testing new advertising platforms or emerging acquisition channels. Curiosity about AI-native search and advertising is important.
Strong experience with conversion rate optimization, landing page development, and A/B testing.
Experience managing meaningful budgets and optimizing toward qualified pipeline and revenue outcomes.
Strong analytical skills and fluency in CPC, CVR, CPL, cost per opportunity, pipeline contribution, and attribution.
Working knowledge of Google Ads, Microsoft Advertising, GA4, Google Tag Manager, HubSpot, Salesforce, and Flint/Webflow.
Comfortable with technical products and developer audiences.
A strong experimentation mindset and willingness to build new programs without an established playbook.
