Senior Media Buyer (Meta)

San Franciscofull timeOn Site

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senior

$140k–$200k

H1B: no

Pocket Senior Media Buyer at Pocket owns and manages Meta advertising campaigns across the US and Europe, focusing on scaling spend while maintaining CAC and ROAS targets. The role requires hands-on campaign management, creative testing, and competitor research.

Responsibilities

The owner of Pocket's Meta advertising, end to end. You run our Meta acquisition across the US and Europe and are accountable for its results: scaling spend while keeping CAC and ROAS on target.
This is a hands-on role. You'll be in Ads Manager every day: launching and optimizing campaigns, testing new angles and creatives, studying what competitors run, and deciding where the next dollar should go. You'll work closely with our Creative Director and use performance data to decide which ads and copy get made next.
This role is for someone who has already scaled Meta accounts to multiple seven figures per month, profitably, and can do it without step-by-step direction.
Meta Ads performance across the US and Europe, with budgets in the millions of dollars per month
Campaign structure, budgets, bidding, and day-to-day optimization, with a focus on cutting wasted spend
A testing roadmap for creatives, angles, offers, and landing pages
Competitor research: their ads, landing pages, and offers, and what we can learn from them
Creative direction based on data: working with the Creative Director to decide which creatives and ad copy to produce next
Daily and weekly reporting on CAC, ROAS, and scaling opportunities, with full accountability for channel profitability

Qualification

Hands-on expertise in Meta AdsA relentless testerStrong competitive research habitsFastExperience scaling DTC

Required

You've personally scaled Meta ad accounts to multiple seven figures per month in profitable spend
Hands-on expertise in Meta Ads: you do the in-platform work yourself, not through agencies or junior buyers
Experience managing budgets well above $100K per month and scaling a brand aggressively
A relentless tester: you're always looking for the next winning creative, angle, or audience
Strong competitive research habits, using both tools and manual research
Highly analytical and comfortable in spreadsheets: you make decisions based on data
Comfortable owning strict CAC and ROAS targets at high scale, and optimizing without waiting for instructions
A clear understanding of how media buying and creative strategy work together
Fast, direct, and clear in how you communicate
Experience scaling DTC, consumer tech, or premium hardware brands is a strong plus
Deep knowledge of Meta creative frameworks and which ad formats and angles convert is a strong plus
Experience managing large budgets across international markets, especially the US and Europe, is a strong plus