Pmg SEM Senior Associate builds and manages paid search campaigns to meet client performance goals. The role involves analyzing campaign performance, executing search marketing campaigns, and leveraging proprietary technology.
Responsibilities
Build and manage paid search campaigns, creating new campaigns and optimizing existing ones to meet client performance goals.
Analyze and optimize campaign performance on a daily, weekly, and monthly basis, using data-driven insights to identify and act on opportunities for improvement.
Execute and oversee search marketing campaigns, including ad group setup, keyword research and expansion, budget pacing, forecasting, and performance reporting.
Test and refine campaign strategies, driving continuous improvement through creative testing and performance analysis.
Contribute to budget management, monitoring spend across accounts and making recommendations to maximize results.
Create and maintain detailed performance reports, pulling data from search platforms and additional sources to provide actionable insights.
Stay informed on SEM industry trends, assessing their impact on clients and making proactive recommendations.
Leverage PMG’s proprietary technology platform, Alli, to analyze data, streamline processes, and drive impactful results for clients.
What You Will Bring
3+ years of experience in paid search, with a bachelor’s degree or equivalent experience.
Advanced knowledge of paid search platforms like Google Ads and Microsoft Ads, enabling you to create and optimize campaigns that deliver measurable results.
Proficiency in campaign management, including keyword research, campaign, budget pacing, and forecasting to meet performance goals.
Qualification
3+ years of experience in paid search
Required
3+ years of experience in paid search
Bachelor’s degree or equivalent experience
Advanced knowledge of paid search platforms like Google Ads and Microsoft Ads
