Pmg SEM Senior Lead manages and optimizes paid search campaigns to meet client goals and budgets. The role includes leading paid search strategies, analyzing data, managing relationships with search partners, and mentoring team members.
Responsibilities
Monitor and optimize search campaign performance, ensuring results align with client goals and budgets while implementing solutions to continuously improve outcomes.
Lead the implementation of paid search strategies, translating campaign activities into actionable business impacts for clients.
Create detailed client reports, tracking key metrics, revenue, and paid search initiatives while providing actionable insights to improve performance.
Analyze paid search data, turning insights into strategic recommendations that drive measurable results for clients.
Manage relationships with search partners, ensuring strong collaboration and alignment on key initiatives.
Plan and allocate monthly paid search budgets, ensuring efficient use of resources to achieve campaign goals.
Collaborate across channels, aligning paid search strategies with broader marketing initiatives, including PR, social, and programmatic efforts.
Drive adoption of PMG’s proprietary platform, Alli, working cross-functionally with internal teams to optimize its integration into paid search programs.
Stay informed on SEM trends and changes, sharing insights with the team and integrating innovations into strategies.
Lead a test-and-learn approach, driving continuous improvement in paid search strategies through experimentation and analysis.
Mentor and train team members, sharing best practices and technical expertise while fostering their professional growth.
