Pmg Paid Social Principal leads paid social strategy across enterprise client portfolios and internal teams. The role involves developing full-funnel paid social strategies and leading complex cross-platform initiatives.
Responsibilities
Serve as the technical and strategic authority for paid social across enterprise client portfolios and internal teams.
Develop full-funnel paid social strategies that align with broader marketing objectives and drive measurable business growth.
Lead complex cross-platform initiatives across Meta, TikTok, Pinterest, LinkedIn, Snap, Reddit and emerging platforms.
Design advanced testing roadmaps including incrementality studies, lift tests, attribution methodologies, creative experimentation, and AI-enabled optimization strategies.
Partner with Analytics, Marketing Science, Creative, Product, Integrated Media teams, and Client Strategy teams to deliver integrated media solutions.
Shape PMG's paid social best practices by creating scalable frameworks, documentation, and training for the broader organization.
Drive adoption and evolution of PMG's proprietary technology (Alli) by providing product feedback, identifying automation opportunities, and championing new capabilities.
Evaluate emerging platform features, AI products, privacy changes, and measurement solutions to determine applicability across client portfolios.
Build executive-level relationships with platform partners, representing PMG during beta programs, strategic initiatives, and product feedback sessions.
Provide strategic consultation on forecasting, media planning, measurement frameworks, and investment recommendations for enterprise clients.
Mentor senior team members through technical coaching, thought leadership, and cross-functional collaboration without direct people management responsibilities.
Lead complex client presentations and executive business reviews, communicating sophisticated strategies in a clear and actionable manner.
Qualification
8+ years of paid social strategy
Required
8+ years of paid social strategy, digital media, or related experience
Bachelor's degree or equivalent experience
Expert-level knowledge of paid social ecosystems including Meta, TikTok, LinkedIn, Pinterest, Snap, Reddit and emerging platforms
Demonstrated success managing sophisticated, multi-million dollar paid social programs across awareness, consideration, and performance objectives
Proven ability to lead through ambiguity by taking broad, complex, or loosely defined business challenges and transforming them into clear strategies, actionable plans, and measurable outcomes
