DoorDash Senior Associate on the Dasher Retention Marketing team owning CRM strategy and campaign development across email, push, in-app messaging, and SMS. Responsible for designing retention strategies and executing lifecycle marketing programs.
Responsibilities
We are looking for a strategic, creative, and execution-oriented lifecycle marketer to join the Dasher Retention Marketing team as a Senior Associate. In this role, you will own CRM strategy, development, and build end-to-end across the Dasher lifecycle — from defining the retention strategy for a workstream, to designing and building the campaigns that bring it to life, to analyzing results and iterating.
You're excited about this opportunity because you will...
Own end-to-end campaign strategy, development, and build — define the retention strategy for key workstreams on the Dasher retention team, then design and build the lifecycle programs that execute it across email, push, in-app messaging, and SMS channels.
Design and build end-to-end campaigns with an emphasis on experimentation — manage audience segmentation, targeting, creative briefing and production, QA, launch, and post-campaign analysis within Braze and other internal tools.
Partner cross-functionally — collaborate with Product, Engineering, Data Science, Integrated Marketing, and Strategy & Operations teams to deliver cohesive, high-impact retention programs.
Analyze and iterate — review campaign performance, identify trends, and make data-informed recommendations to continuously improve retention strategy
Connect individual projects to broader initiatives — ensure Dashers reached through individual campaigns are retained and progressed through ongoing lifecycle programs, from onboarding through resurrection.
Stay current on best practices — monitor emerging trends in Retention Marketing and leverage your experience to uplevel the team around you.
Expand your AI adoption and skillset — use DoorDash's robust suite of AI tools to accelerate experiment velocity and impact
We're excited about you because you have...
4+ years of experience in CRM, email, or lifecycle marketing
Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud, Customer.io)
Qualification
4+ years of experience in CRM
Required
4+ years of experience in CRM, email, or lifecycle marketing
Deep familiarity with CRM technology including ESPs and marketing automation platforms
