Nooks Senior Product Marketing Manager drives go-to-market strategy for outbound AI agents and dialer products. Responsibilities include shaping product messaging, leading launches, and enabling sales teams.
Responsibilities
Shape the product
Become the expert on how our outbound agents and dialer work and how customers use them
Bring customer and market insight into the roadmap for sequencing, AI messaging, prospecting agents, the dialer and enrichment
Own positioning and messaging
Develop differentiated messaging and positioning, especially against established sales engagement platforms
Turn customer results and usage data into proof points, case studies and thought leadership
Show, don't tell
Build demos, prototypes and visual product stories that make our technical differentiation obvious, for the field, for launches and for the stage
Define audiences, gather user insight, craft launch narratives, inform pricing and packaging, and get every team ready
Partner with Growth Marketing on campaigns and content that drive pipeline for outbound products
Own product enablement for your area, and partner with GTM Enablement to equip Sales and SDR teams with the stories, competitive content and proof to win evaluations
Qualification
Experience developing messagingStrong verbal and written communicationIdeallyAI-first working styleEqual Employment Opportunity StatementNooks does not discriminate in hiring
Required
7+ years of product marketing experience at a B2B technology company
Experience developing messaging, positioning and enablement materials
Technical depth to understand how AI agents, data and integrations work, and the ability to show that differentiation through demos and product stories, not only slides
Strong verbal and written communication, with the ability to translate technical features into customer-facing benefits
Experience managing cross-functional go-to-market efforts with Product, Sales and Marketing
Uses data to spot opportunities and drive results
Ideally, experience marketing sales engagement, dialer or other sales technology products, and familiarity with SDR and outbound workflows
AI-first working style, including using AI tools to quickly build demos, prototypes and content
Equal Employment Opportunity Statement
Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law.
Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.
