Babylist Principal Product Designer at Babylist responsible for owning personalization UX, vision, KPIs, and quality across the product. This role involves hands-on design, prototyping, and leading AI-native product development.
Responsibilities
Own personalization UX, vision, KPIs, and quality
Translate company goals into clear design priorities
Push for step-function improvements beyond incremental changes
Build prototypes and contribute to production-quality interfaces
Partner with engineers, PMs, and analysts as peer-builders
Lead design standards and operating model for AI-native development
Leverage generative and evaluative research for product decisions
Stay current with modern product design and interaction patterns
Qualification
Strategic visionaryCraft and experience obsessedSystems thinkerAI-native practitionerHuman-and-data-centeredIndustry aware and pattern fluentClear and critical thinkerOutcome ownerMentor and multiplierOperational leaderAdaptable to changeExcited about the AI transformation
Required
Strategic visionary. You combine user needs, business priorities, and sharp product and design sense into an inspirational vision that articulates the future, allowing the org to work backward with clarity and strategic focus.
Craft and experience obsessed. You care deeply about how things feel, not just how they function. You polish the details like transitions, motion, and accessibility. You hold a high bar for delight and have a portfolio of shipped consumer product work across web and native mobile that demonstrates this.
Systems thinker. You see the full picture. You think about how a single interaction fits into a broader experience, how personalized experiences connect across the Babylist ecosystem, and how the design system enables all of it.
AI-native practitioner. You use AI tools to prototype, explore, and iterate at speed. You stay close to the craft, review work at depth, and can build when building is the fastest path to impact. You lead from a place of real craft knowledge and hands-on understanding of what it takes to ship.
Human-and-data-centered. You know how to leverage (and plan and run) generative and evaluative research to unlock actionable insights that guide product decisions. You bring concrete qualitative and quantitative evidence into design decisions and share clear, persuasive design rationale via concise and impactful communication.
Industry aware and pattern fluent. You stay current with modern product design to borrow what’s proven and challenge what’s stale. You know the interaction patterns, design system conventions, and digital product best practices that have become table stakes, and when to apply them or evolve them.
Clear and critical thinker. You cut through complexity with thoughtful synthesis of competing inputs, stress-testing assumptions, and communicate your point of view with extreme clarity. You don’t mistake collaboration for consensus and encourage productive conflict, preferring to surface misalignment early to accelerate and de-risk decisions.
Outcome owner. You don’t celebrate shipping, you own impact. You instrument your own work, track whether it’s moving the right metrics, and hold yourself and your partners accountable for meaningful results.
Mentor and multiplier. You develop and inspire designers through mentoring. You give direct, honest feedback, coach with care and clarity, and create an environment where designers do their best work.
Operational leader. You build and maintain the systems, rituals, and processes that allow the design team to execute with quality and consistency. You know the difference between process that enables and process that burdens, and you make deliberate choices about both.
Adaptable to change. You select for change, not against it. You jump in where needed, working across team boundaries without waiting for permission. You are humble, low-ego, and biased toward action. You bring curiosity to ambiguity, not anxiety.
Excited about the AI transformation. You believe this is the most interesting moment in modern design careers, and you want to help shape what an AI-first design organization looks like both at Babylist and as a category.
