Website Conversion Manager

Austin, Texasfull timeOn Site

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mid

H1B: no

Sonarsource The Website Conversion Manager at Sonarsource owns the end-to-end conversion rate optimization and testing program for the company website. This hands-on role involves designing, launching, and analyzing A/B and multivariate tests to improve pipeline generation.

Responsibilities

Own conversion rate optimization across landing pages, calls-to-action, form flows, and on-site conversational engagement (Qualified), from hypothesis through shipped change.
Own the CRO and testing program end to end: write hypotheses, design and configure A/B and multivariate tests, QA them before launch, monitor them live, and analyze results, partnering with the Lead Web Producer on production support and with Engineering on technical implementation.
Connect individual tests into a cohesive test-and-learn roadmap, sequencing experiments so each one builds on prior results instead of running in isolation.
Own web analytics (GA4 and Mixpanel) and marketing conversion signals, including tracking, attribution, and form and CTA performance, turning data into a prioritized optimization roadmap.
Bring working SEO knowledge to the optimization program, coordinating with the SEO Strategist so technical SEO and conversion work are aligned rather than working at cross purposes on the same pages.
Brief, direct, and review the output of outside optimization and testing agency partners, holding contracted resources accountable to scope, quality, and deadlines.
Drive organic initiatives, including PR, earned media, backlinks, infographics, and influencer organic, in partnership with Corporate Marketing.
Coordinate short-form organic content, such as social posts and short video, with the Social Media team.
Report on experiment results and conversion performance, and communicate the rationale behind test prioritization and roadmap tradeoffs, to the VP, Digital & Web and cross-functional stakeholders in clear, decision-ready terms.
Experience and qualifications
The ideal candidate will:
Have 4+ years of experience in conversion rate optimization, growth marketing, or web optimization, ideally at a B2B SaaS company.

Company

Sonarsource

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Source: lever

Active within the past hour

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Must-Have Skills for This Role

A/B testingMultivariate testingGA4MixpanelSEO

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Website Conversion Manager at Sonarsource · LumiJobs