Growth Lead, Paid at Middesk · LumiJobs

Responsibilities

Paid acquisition is being rebuilt by the same forces reshaping every other growth channel: real-time bidding, intent data, and AI-assisted creative testing are making it possible to run paid as a true demand engine with a defensible payback model, instead of a budget line an agency manages on your behalf. This role owns that engine at Middesk: the full paid channel mix across search, social, display, and placements, the agency relationship, the CAC and payback model behind every dollar spent, and the paid-specific landing experiences that convert it. You will own the qualified pipeline number paid spend produces end to end, deciding where to lean in, where to cut, and when to ask for more budget with evidence rather than instinct.
We follow a hybrid work model, and for this role there is an expectation of 2-3 days per week in our NYC or SF office. Candidates should be based within a commutable distance, as we believe in the value of in person collaboration and building strong team connections while also supporting flexibility where possible.
Own Middesk's paid demand engine end to end: paid search, paid social, display/retargeting, intent and review-site placements, and sponsored content
Build a unified paid budget and channel mix, and manage the agency relationship as a vendor executing against your strategy, not as the strategy itself
Build a CAC and payback model by channel and segment that ties spend directly to qualified pipeline and revenue, not clicks, impressions, or MQLs
Run a test-and-kill system: a standing queue of channel, audience, and creative tests, with a cadence for reallocating budget toward what's working and cutting what isn't
Partner with EPD to build and iterate paid-specific landing pages and conversion tracking, distinct from the organic site experience but reporting into the same funnel instrumentation
Document the standard for which campaigns flex to support the Named Accounts motion (ads orchestrated around target accounts) and which run independently, and keep a shared calendar with that team
Build the case for scaling spend: real numbers proving the next dollar still pays back before asking for materially more budget

Growth Lead, Paid

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Middesk

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