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CleraPosted Nov 5, 2026
Performance Marketer, Paid Growth (Consumer Apps)
San Franciscofull timeRemotemidH1B: no
Clera Performance Marketer at Clera to own paid acquisition for consumer apps, managing campaigns and creative testing to drive user activation. Responsible for campaign management on Meta and TikTok and optimizing mobile attribution.
Responsibilities
- Own paid acquisition for a consumer app, with responsibility for growth across its launch and future apps. You will work hands-on across campaign management, creative testing, and mobile attribution to drive efficient user activation.
- Manage Meta and TikTok campaigns day to day, including audiences, offers, budgets, and decisions to pause or scale.
- Turn user-generated content into ads, brief creators, and produce a steady volume of creative variants, using AI tools where useful.
- Track performance beyond the click with mobile attribution and analytics tools, optimizing for CPI and cost per activated couple.
- Assess each test within 24 to 48 hours and share a weekly performance readout.
- Work toward a target of approximately $2 CPI at scale for the November App Store push.
Qualification
Ability to write ad hooks and copyComfort with campaign dataOn-site in San Francisco
Required
- Approximately 1 to 5 years of experience, with hands-on experience managing real-budget Meta or TikTok consumer app or app-install campaigns in Ads Manager.
- Ability to write ad hooks and copy, run high-volume creative tests, adapt UGC into ads, and brief creators.
- Comfort with campaign data, mobile attribution, and downstream activation metrics, using tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
- Experience growing a subscription app with real users and published CPI results is a plus.
- On-site in San Francisco, California, or Palo Alto, California, or remote within the United States.
Preferred
Company
Clera
View company pageSource: ashby
Active within the past hour
Remote-friendly