This is an opportunity to build and own the operating engine behind Passage marketing, from the HubSpot instance that runs every campaign to the conferences and events where we meet autism care providers in person. This operations role will be deeply embedded within, and specific to, the marketing department, and must partner closely with colleagues in Revenue Operations. Reporting directly to the VP of Marketing, you’ll partner with Sales, Revenue Operations, Product Marketing, Customer Success, and Finance across five areas:

HubSpot and Marketing Systems

Serve as the HubSpot owner and administrator for the top and middle of the funnel: Manage properties, lifecycle stages, lead status, workflows, lists, forms, lead scoring, user permissions, and integrations with the rest of the go-to-market stack.

Design and maintain lead routing, handoff, and SLA workflows between Marketing and Sales so every inbound and event lead reaches the right owner quickly, working closely with partners in Revenue Operations.

Evaluate, implement, and manage the marketing tool stack, including event registration, webinar, and lead capture tools, and keep them connected to HubSpot.

Document processes, naming conventions, and governance standards so the instance stays clean as the team and the business scale.

Campaign Operations

Build, QA, and launch campaigns in HubSpot and assorted tools including sequences, landing pages, forms, nurtures, etc., working from briefs created by Product Marketing.

Own the marketing calendar and campaign intake process, setting clear timelines and turnaround standards from approved brief to live campaign.

Create lightweight reusable templates and campaign playbooks that shorten setup time and reduce errors.

Support Sales with sequences, sales-facing templates, and campaign enrollment for target accounts.

Data, Reporting, and Attribution

Marketing & Event Operations Manager

Responsibilities

Qualification

Preferred

Benefits

Company

Passage Health

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