Applovin Media Buyer for Emerging Channels at AppLovin responsible for designing, running, and optimizing paid marketing tests across new growth channels. Manage campaign performance and own creative strategy across channels.
Responsibilities
Design, run, and read structured paid marketing tests on new growth channels
Optimize and monitor campaign performance by adjusting bidding strategies and audience targeting
Support technical operations for channels including QA conversion mapping
Manage channels against internal goals and KPIs and adjust spend accordingly
Own creative strategy across channels including ideation and directing creative team
Qualification
3+ years of directAbility to operate independentlyStrong test-and-learn track recordComfort with ClaudeAd-techOther Types of PayHealth InsuranceRetirement BenefitsPaid Time Off
Required
3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms
Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops,
Strong test-and-learn track record, data driven, and creative.
Bonus if you have experience with landing page testing and conversion rate optimization
Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar.
Preferred
Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers.
Ad-tech, DSP, or marketplace background
Direct experience driving ad creative strategy - you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
Other Types of Pay: Equity eligible
Health Insurance: Medical, Dental, Vision, Life, Disability
