Senior Manager, Product Marketing - Events

Required

• Strong product marketer who can turn audience insight and business priorities into positioning, messaging, and go-to-market plans.
• Excellent writer and editor, able to create clear, persuasive content for business audiences and adapt messaging to different audience needs.
• Skilled at developing event narratives, agendas, speaker content, and sales materials that bring Pareto’s value proposition to life.
• Audience-centered and curious, with the ability to gather and apply customer, broker, and field insights.
• Effective cross-functional partner who can align Marketing, Sales, Events, and Revenue Operations around shared goals.
• Data-driven decision maker who uses results and feedback to improve marketing programs.
• Strong project manager who can manage multiple stakeholders, priorities, and timelines.
• Experience in healthcare, employee benefits, or insurance.
• Experience marketing to brokers, consultants, or other professional intermediaries.
• Minimum Requirements:
• 7+ years of experience in B2B marketing, including direct product marketing responsibilities.
• Demonstrated experience developing positioning, messaging, and go-to-market plans based on audience or market insight.