Senior Associate, Field Event Marketing

Philadelphiafull time

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senior

H1B: no

Paretocaptiveservicesllc The Senior Associate, Field Event Marketing at ParetoHealth manages the intake, qualification, and execution of field events to support business goals. This role partners with multiple teams to deliver consistent, effective event experiences and manages logistics, budgets, and materials.

Responsibilities

Own the intake and qualification process for field events
Assess each event’s business impact, audience, and strategic importance to determine Marketing resource allocation
Maintain the event calendar and tracking process across field events
Create enablement toolkits to support field events
Own execution of qualified events from kickoff through post-event reporting
Partner with the Pareto Sales team, broker offices, and National agencies to confirm event goals, target audience, budget, agenda, promotional approach, and timelines
Launch registration pages, invitations, email campaigns, and supporting promotional materials
Customize Marketing resources for local events and coordinate required resources with Design, Marketing Operations, Sales, and other partners
Source venues, obtain quotes, manage vendor relations

Qualification

Resourceful and service-orientedComfortable tracking performanceExperience in healthcareExperience working with brokersMinimum Requirements

Required

Strong field event marketer with a practical understanding of how local and partner-led events support business priorities.
Skilled at managing end-to-end event execution, including registration, venue sourcing, vendors, budgets, materials, and onsite readiness.
Effective partner to Sales and field teams; able to understand local needs and translate them into clear, executable event plans.
Highly organized project manager who can coordinate multiple events, deadlines, vendors, and stakeholders at once.
Resourceful and service-oriented, with sound judgment about when to customize support and when to use scalable tools and processes.
Comfortable tracking performance, identifying risks, and recommending changes based on data and partner feedback.
Clear communicator who can coordinate across Marketing, Events, Sales, Training, Revenue Operations, and external partners.
Experience in healthcare, employee benefits, insurance, or another complex B2B environment preferred.
Experience working with brokers, consultants, or National agency partners preferred.
Minimum Requirements:
5+ years of experience in field marketing, event marketing, or a related B2B marketing role.
Demonstrated experience managing events from planning through execution and post-event reporting.