Responsibilities

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.
Please note: internally, this role is titled Account Strategist, Content & SEO.
Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices
Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.
Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular:
LTV:CAC modeling
Customer Generation
Content Production
Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them.
Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD).

AEO & SEO Strategist (Remote US) at Directive · LumiJobs

AEO & SEO Strategist (Remote US)

Responsibilities

Qualification

Required

Benefits

Company

Directive

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