Founding Marketing Lead

New York, NYfull timeRemote

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senior

$150k–$200k

H1B: no

Vegatech Founding Marketing Lead at Vega to build the marketing function and own Vega’s external presence across channels. Responsible for partnering with Sales to generate qualified inbound opportunities and build credibility in a risk-averse market.

Responsibilities

We’re hiring a Founding Marketing Lead to help Vega define how we show up in the market. Your job is to make our ICPs aware of who Vega is and have an opinion before a sales rep ever reaches out. In this space, creativity is key.
We're running an account-based motion into a market where buyers are risk-averse and decisions take time. You'll partner shoulder-to-shoulder with Sales to generate qualified inbound opportunities and to build the credibility that makes those conversations easier.
This role is central to how Vega shows up in the market. You'll report to the CEO, and work closely with Sales, Product, and Ops, translating complex ideas into things the market actually engages with.
Build the foundation: You will get the opportunity to build the marketing function at a fast-scaling AI startup
External Presence: Own how Vega shows up across every channel - content and thought leadership that earns credibility with buyers and industry press and a conference and events strategy that puts us in the right rooms with the right people.
Partnerships: Build and scale a strategic partner ecosystem. Identify and cultivate relationships with distribution partners, industry associations, and adjacent platforms, then turn those partnerships into repeatable growth channels
Sales partnership: Partner with Sales on high-stakes pursuits - pitch decks, leave-behinds, exec-level proposals, and account-based programs that generate qualified inbound and accelerate named accounts through the pipeline.
Measure & iterate: Instrument what you ship. Know whether a campaign worked, kill what doesn't, and reallocate. This is an analytical role as much as a creative one.
GTM innovation: Stay ahead of how AI is changing demand gen, outbound, and buyer engagement. You'll have real latitude to experiment and operationalize what works.

Qualification

4-6+ years in marketingStartup DNAAnalytically drivenPipeline-obsessedTooling like Salseforce

Required

4-6+ years in marketing, ideally running marketing within a sales-led, account-based motion into complex, multi-stakeholder deals.
You'll build and own the marketing function. This starts as a founding, hands-on role with no team, and grows into owning all of marketing - hiring and leading it as Vega scales.
Startup DNA. You've worked in early, venture-backed environments and are comfortable being the first/only marketer - scrappy and high-ownership.
Analytically driven, not just creative. You can judge whether a campaign actually worked and iterate quickly.
Pipeline-obsessed. You’re comfortable owning a pipeline number, and missing it genuinely bothers you. You care less about lead volume and more about MQLs that convert to SQLs
Comfortable with ambiguity and motivated by ownership. You're a builder - you've shipped, grown, or created something you're proud of, and you don't wait for a playbook.
Fluent with AI tools and comfortable weaving them into your day-to-day - research, drafting, accelerating output. We're an AI-native company and expect the same from our team.

Preferred

Tooling like Salseforce, Hubspot, or Clay - but the real weight is on willingness to pick up new tools fast, not a specific stack.
InsurTech / FinTech / vertical AI/SaaS experience a plus.

Benefits

Dental
Vision
401(k)
PTO
Equity/RSU

Company

Vegatech

View company page

Source: ashby

Active within the past hour

Remote-friendly

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