Contributing to the development of Tactical Media Recommendations for clients, supporting in the recommendation of specific channels and tactics that best deliver upon client objectives.

Build and maintain strong working relationships with internal teams, including client experience, activation, data & analytics, CRM, strategy, and finance

Build strategic media audiences through 3rd party syndicated audience tools (MRI-Simmons, Resonate, YouGov Profiles) to develop audience recommendations and understand audience media consumption and behaviors.

Use competitive intelligence tools to develop reports on competitor or category investment trends

Works collaboratively with other Barkley partners to evaluate all audience, geographic, and media vendor information necessary to develop the media plan recommendation that best delivers upon the client’s goals and objectives.

Flawlessly manage client media budget, including the development of media flowcharts, sending flowchart updates, working with clients to secure budget approvals, and authorizing Activation teams to purchase.

Support in client billing, including partnership with the Finance team to review draft invoices against anticipated spend, ensuring invoices line up with planned investment

Stay up to date on industry trades to support in the development of one-off POVs for clients, based on specific questions related to the media landscape, category, and media plans.

Participating in weekly status calls to keep clients updated on active media projects, and relaying important updates back to internal teams.

Support the team in the development of media reports, including analyzing media performance to uncover trends and implications for plan optimizations or future plan development.

Build a foundational understanding of key media planning tools, including Vivvix, Pathmatics, SRDS, SQAD, Nielsen NMI/IMS, Guideline Planning, and others

Other duties or responsibilities may be assigned from time to time.

Supervisor, Media Planning

Responsibilities

Qualification

Required

Company

Missiononemedia

More roles at Missiononemedia