EVP, Influencer + Creator Marketing

Chicago Officefull timeOn Site

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senior

H1B: no

Barkleyokrp The EVP, Influencer + Creator Marketing will lead BarkleyOKRP's influencer and creator vision, scaling the practice and integrating it across the agency and clients. This role includes building relationships with creators and talent agencies, negotiating partnerships, and developing an influencer operating system for operational efficiency.

Responsibilities

Influencer + Creator Practice Growth
Define and lead the agency's influencer marketing approach and POV.
Anticipate cultural trends and platform shifts to keep the agency and its clients ahead of the curve.
Collaborate on marketing and growing the agency's practice.
Partner with our CGO and new business team to bring the creator story into pitches—and turn that vision into revenue.
Partnership Development
Build and maintain strong relationships with creators, talent agencies, and platforms (TikTok, Instagram, YouTube, Twitch, etc.).
Negotiate influencer partnerships and collaborations that elevate both client and agency reputation.
Client Leadership
Serve as the senior influencer advisor to clients, ensuring programs are authentic, culturally relevant, and business-driving.
Partner with account, strategy, social, and creative teams to integrate influencer thinking into 360 brand campaigns.
Operational Leadership

Qualification

Established relationships with creatorsExceptional leadershipAbility to thrive in a fast-pacedBarkleyOKRP’s Commitment to DiversityAt BarkleyOKRP

Required

15+ years of experience in influencer marketing, talent partnerships, or digital strategy within an agency, platform, or brand.
Established relationships with creators, talent agencies, and platforms.
Proven track record of developing influencer programs that drive measurable business results.
Exceptional leadership, team-building, and client-facing communication skills.
Ability to thrive in a fast-paced, creatively driven environment.
BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging
At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.