SVP, Planning

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senior

H1B: no

Barkleyokrp SVP, Planning at MissionOne Media leads integrated media plan development and drives growth across enterprise and growth accounts. This role partners with clients and agency leadership to elevate media strategy and planning standards.

Responsibilities

The SVP of Media Planning will:
Lead the development and deployment of integrated media plans across a defined portfolio of accounts
Serve as a senior strategic partner to clients and internal agency leadership
Drive growth through sharper, differentiated media thinking
Elevate the planning standard across teams, including but not limited to activation, partnerships, creative media, and analytics
Contribute meaningfully to new business and organic expansion efforts
This role requires both hands-on planning expertise and portfolio-level judgment, ensuring that planning resources are applied thoughtfully and impactfully.
Strategic Media Planning & Integration
Accountable for the development, presentation, and oversight of strategic media plans that deliver against clients’ short and long-term business goals
Translate complex business challenges into scalable, outcome-driven media strategies across paid channels
Generate audience-first strategies grounded in data, marketplace intelligence, and cultural insight
Partner closely with Client Experience, Creative, Strategy, Investment/Activation, Analytics, and CRM teams to ensure integrated, cohesive planning output

Qualification

12+ years of media planning experienceExperience operating in a fast-pacedBarkleyOKRP’s Commitment to DiversityAt BarkleyOKRP

Required

12+ years of media planning experience, with significant team leadership responsibility
Proven ability to lead integrated media planning across traditional and digital channels
Demonstrated success driving organic growth and contributing to new business wins
Strong understanding of audience strategy, analytics, and marketplace dynamics
Executive presence with exceptional written, verbal, and presentation skills
Deep knowledge of planning tools such as Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, and related platforms
Strong analytical acumen and ability to translate data into actionable insight
Experience operating in a fast-paced, collaborative agency environment
BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging
At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.