Own the Healthcare B2B product marketing approach, including priorities, positioning, messaging, and go-to-market plans across a growing product portfolio

Build clear value propositions, buyer personas, segmentation, and customer journeys that reflect how healthcare organizations evaluate and purchase solutions

Lead customer and competitive research, develop competitive frameworks, and turn market intelligence into useful recommendations for Marketing, Sales, and Product

Partner with Product Managers to bring customer needs and market opportunities into product planning and roadmap discussions

Lead product launches from planning through market readiness, aligning narratives, messaging, customer-facing content, and cross-functional deliverables

Equip Sales and go-to-market teams with practical resources, competitive insights, and consistent messages that help them tell the broader portfolio story

Bring together Product, Engineering, Sales, Client Success, Marketing, and Content partners to resolve challenges, align priorities, and keep initiatives moving

Define and track meaningful measures of launch performance, customer adoption, engagement, and business impact; use insights to improve future plans

What You’ll Bring

6+ years of hands-on product marketing experience in B2B or enterprise software, with the judgment to operate at a senior level

Current or recent ownership of core product marketing work, including go-to-market strategy, product launches, positioning, and messaging—not simply campaign support

A demonstrated track record of bringing complex products, platforms, or product portfolios to market and translating customer needs into compelling value propositions

Senior Product Marketing Manager

Responsibilities

Qualification

Preferred

Company

Colibrigroup

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