Responsibilities

Own the professional learning portfolio and launch calendar, helping prioritize, plan, and bring new on-demand courses, learning journeys, certificates, microcredentials, webinars, and other educator experiences to market
Lead projects from concept through launch, coordinating faculty, subject matter experts, creative partners, and cross-functional teams while keeping timelines, deliverables, and launch readiness on track
Create compelling short and long form marketing content including landing pages, course titles and descriptions, email campaigns, blog content, promotional messaging, participant communications, and sales enablement materials
Build and execute go-to-market strategies that drive awareness, registrations, subscriptions, repeat engagement, and long-term growth across Moreland’s professional learning portfolio
Use learner feedback, participation data, market insights, and performance metrics to improve existing offerings, identify new opportunities, and help scale professional learning into a meaningful new growth channel for Moreland
What You’ll Bring
4+ years of experience in content marketing or a closely related role, ideally within education, EdTech, professional learning, online learning, or another educator-facing environment
Direct experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market not simply supporting content after launch
Strong writing and editorial skills across short- and long-form content, with the ability to translate educational concepts into clear, engaging messaging for teachers and other educator audiences
Demonstrated ability to manage complex, cross-functional projects from idea through execution, including coordinating subject matter experts or other partners who own specialized content
A combination of creative thinking, organization, audience empathy, and commercial awareness, with the ability to use performance insights to improve engagement and inform what gets built next
A bachelor’s degree is required. A degree in marketing, communications, education, instructional design, English, journalism, or a related field is preferred.

Content Marketing Manager, Professional Learning & Growth at Colibrigroup · LumiJobs

Content Marketing Manager, Professional Learning & Growth

Responsibilities

Company

Colibrigroup

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