Lifecycle & CRM Manager

We are Indeed Flex. We Help People Get Jobs. Right now, we’re hiring! We are a tech-first staffing platform that gives workers the freedom to choose their own shifts and businesses the power to hire with a click. We are removing the friction from the traditional agency model and replacing it with speed, transparency, and choice. We operate with the agility and energy of a high-growth scale-up, but we are backed by the stability and resources of Indeed - the world’s #1 job site. This gives us a unique advantage: the freedom to innovate at speed, with the muscle to dominate the market. 💼 This is an in-office role, five days per week with the option to work from home on Thursdays. We are based out of Indeed's Domain Tower office in Austin. The Role Indeed Flex is transforming how people find and access flexible work. The Worker Growth team uses consumer insight, creativity and lifecycle communications to help workers overcome barriers, find opportunities and stay engaged with the platform. The B2C Lifecycle Communications Manager owns lifecycle communications for US workers. Based in Austin, the role pairs with the UK Lifecycle Communications Manager and provides coverage across time zones when the UK manager is out. This is not a campaign-setup or stakeholder-request fulfillment role. The manager stays close to worker behavior, pain points, and city-level marketplace demand, and uses those insights to shape the lifecycle communications strategy across US markets. The role combines data, creativity, and consumer judgment to develop compelling content, test new approaches, and identify where communications can remove friction, improve conversion, and strengthen the worker experience. US work is local: geo-targeted journeys, deep links, post-event conversion, and Spanish-language variants where the market needs them. What you’ll be doing • Own and continuously evolve the end-to-end worker lifecycle communications strategy for the US, covering onboarding, activation, education, retention, and re-engagement, and provide the same coverage for the UK when the UK manager is out. • Stay close to worker behavior, pain points, and city-level marketplace demand, including local hiring events and in-market activations, to identify where communications can remove friction, influence behavior, and improve the worker experience. • Map and optimize lifecycle journeys by city and audience to improve funnel conversion, worker enablement, and long-term engagement, including geo-targeted journeys, deep links, and post-event conversion. • Develop compelling, audience-relevant content across email, SMS, push notifications, and in-app communications, including the US worker newsletter and Spanish-language variants where the market needs them. • Build and manage automated lifecycle journeys in Braze so communications are timely, coordinated, and relevant to each stage of the worker experience and to the city the worker is in. • Use data and performance insights, including city, venue, and post-event results, to prioritize opportunities, measure impact, and inform decisions. • Design and run experiments across messaging, creative, audience, channel, timing, frequency, geography, and language, and apply what you learn. • Own the US worker communications calendar and set clear principles for targeting, frequency, channel selection, quality, and prioritization, including US consent rules for SMS, email, and promotions. What you'll need • Strong experience in lifecycle marketing, customer engagement, CRM, or consumer communications. • A strong understanding of customer behavior, lifecycle journeys, and how communications can influence conversion, engagement, and retention. • Proven experience creating effective content and campaigns across channels such as email, SMS, push notifications, and in-app messaging. • A track record of delivering measurable business results through experimentation, including journey optimization, A/B testing, and performance analysis. • Strong analytical skills, with experience using customer data, segmentation, and behavioral insights to identify opportunities and make decisions, including geo-targeting and city-level audiences. • Hands-on experience with Braze or a similar CRM, marketing automation, or customer engagement platform, and working knowledge of US messaging rules for SMS consent, email, and promotions such as sweepstakes. • Proven experience using AI tools such as Cursor, Claude and ChatGPT to create content, analyze customer insights, prototype new ideas, build lightweight solutions and improve the speed and quality of execution. • Strong creative and editorial judgment, with the ability to develop clear, engaging, and audience-relevant messaging in English, and to direct Spanish-language variants where the market needs them. • Comfortable prioritizing and delivering multiple initiatives in a fast-paced environment where city priorities can change quickly, and able to work US hours from Austin with overlap to cover the UK. • Highly proficient with utilizing several tools to enable real-time collaboration with a globally distributed workforce such as Miro, Monday, Salesforce, Google Meet, Zoom, Slack, etc. Nice-to-Haves • Experience in a US digital consumer product or multi-city marketplace. • Direct production experience in Braze, rather than only a similar CRM, marketing automation, or customer engagement platform. What you’ll get • $80,000 to $90,000 annually • Performance-based bonus • Medical, Dental, Vision, and 401K • Access to Company & Employee Benefits • 25 days PTO (prorated) + Birthday Off • 8 Paid Holidays • Duvet days (1⁄2 day off every quarter) • Volunteer days About Us We’re helping people get jobs by modernising the world of temporary work. At Indeed Flex, we provide our community of "Flexers" with total control, choice, and ownership over how they work. Through our evolving technology, we’re putting the power of work in the palm of people's hands—connecting businesses with skilled, vetted talent and giving job seekers the fastest way to find shifts that fit their lifestyles. This platform helps businesses scale their workforce efficiently during busy periods without long-term commitment or administrative hassle. Position Type / Expected Hours of Work Full-Time Position. Hours are Monday - Friday, US business hours based in Austin, Texas, with overlap to cover the UK when the UK manager is out. Occasional evening and weekend work may be required as job duties demand.