Associate Director, Integrated Market Insights, Gastroenterology at AbbVie · LumiJobs

Responsibilities

Act as the market insights lead for the designated therapeutic area and serve as a trusted advisor to brand leadership, guiding commercial strategy and tactical decision-making through a deep understanding of customers, the market, and brand performance.
Manage, coach, and develop direct reports, providing ongoing feedback, professional development, and opportunities for growth.
Create, maintain, and ensure timely execution of market research and insights plans aligned with brand strategy and evolving business needs.
Apply deep expertise in custom qualitative and quantitative research methodologies, effectively managing suppliers and stakeholders while independently leading research programs that deliver compelling strategic and tactical insights.
Lead the insight discovery process to uncover motivating customer insights and translate them into clear business implications and opportunities.
Integrate primary research with secondary data, behavioral analytics, market and competitive intelligence, and other internal and external data sources to develop a comprehensive view of the business.
Partner closely across APEX to conduct thoughtful synthesis across data and insights, connecting the what, why, and what next behind brand performance and marketplace dynamics.
Proactively identify research and analytics opportunities and knowledge gaps to ensure business decisions are informed by the most current, objective, and comprehensive understanding of customers and the market.
Contribute to performance measurement and business reviews by integrating customer insights and marketplace context with relevant performance indicators to identify opportunities to accelerate brand performance.
Collaborate with and influence brand teams, agencies, and cross-functional partners to translate insights into strategies and actions that drive greater business outcomes.
Inform the brand planning process through a deep understanding of the patient journey and stakeholder influences, identifying moments of meaning, opportunities to enhance the patient experience, and priorities for closing critical insight gaps.
Participate actively in the creative development process, informing creative briefs, concept development, and assessment by representing the voice of the customer.

Associate Director, Integrated Market Insights, Gastroenterology

Responsibilities

Benefits

Company

AbbVie

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