B2C Marketing Manager, North America

Required

• The Experience: Significant years of hands-on experience in Brand Marketing, Campaign Management, or Consumer Marketing. Experience within a high-growth B2C app or mobile-first marketplace is highly preferred.
• Creative Brand Acumen: A natural creative storyteller who instinctively understands how to bring a brand identity to life across digital and physical touchpoints. Proven experience managing external creative agencies is a must.
• Multi-Channel Expertise: Deep familiarity with modern consumer marketing channels, including influencer networks, owned social platforms (TikTok, Instagram), experiential activations, and community management.
• Data Fluency: You don't just report on vanity metrics; you are comfortable digging into the data to understand the true business impact of your campaigns and use insights to build your next strategy.
• Strategic & Tactical: You can dream up big, innovative campaign ideas but are equally excited to roll up your sleeves, build briefs, write copy, and execute the work.
• Collaborative Owner: You are a self-starter who thrives when given total ownership of a project, while remaining a supportive, highly aligned team player within a complex global structure.
• What it takes to succeed
• We are looking for people who are energized by the opportunity and driven by the discipline it takes to achieve it. Too Good To Go is building a high performing team where the right people thrive by holding themselves and each other to these standards. If you are looking for a place to grow, own your work, and make an impact—you’ll fit right in.
• To succeed here, you’ll need to embody these four principles:
• Choose Excellence over Ease: You take initiative and prioritize long-term impact over short-term comfort, consistently pushing for exceptional quality rather than settling for "good enough."
• Demonstrate Integrity and Responsibility: You do the right thing when no one is watching. You recognize your own agency to influence outcomes and take responsibility —meeting setbacks with solutions and humility rather than excuses.
• Seek Honesty: You ask questions and prioritize truth over comfort, welcoming candid feedback, and addressing performance directly to ensure we never stop improving.