Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar (products per user, secondary-LOB adoption, expansion revenue).

Design multi-product, multi-channel journeys - post-purchase upsell, marketplace and in-app offers, next-best-product - that move users into their second and third products.

Define next-best-product and propensity logic with Data Science; set the signals, eligibility, and guardrails that the decisioning stack (AID / Hightouch) optimizes toward.

Build and launch journeys in our lifecycle platform (Iterable) - workflow setup, audience configuration, suppressions, QA, and launch checks - increasingly orchestrated through AI decisioning.

Run structured experiments (offers, timing, sequencing, channels) to grow breadth and depth without over-messaging.

Partner with PMM on cross-sell value propositions and with LOB / partner teams on offer economics.

Own the numbers - report on expansion KPIs, surface insights, and recommend concrete next steps based on data.

Direct and supervise the AI agents (rapid response, monitoring, quality) that execute the pillar’s programs.

What you’ll bring

5–8+ years in lifecycle / CSM, growth, or retention marketing for a digital product or subscription business, with depth in cross-sell, upsell, or monetization.

A track record owning both strategy and execution - you’ve defined lifecycle plans and personally shipped journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar.

Strong data literacy - propensity, funnel, cohort, and incrementality analysis - with the ability to translate findings into roadmaps.

Lifecycle Journey Manager, Cross-Sell & Expansion

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Gen Digital

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