Head of OOH Media ($250k - $400k +bonus) at Batoncorporation · LumiJobs

Responsibilities

pump.fun is one of the most recognised names in crypto and is becoming the place where crypto trades in public. Now we're going mainstream, and out-of-home will play a defining role in getting us there. We want pump.fun to show up in the world's biggest cities in a way people stop for, photograph, post and talk about.
We're hiring our first Head of OOH Media to own this channel end to end. Your job: find the placements, the moments and the ideas that turn a billboard into a headline. You'll choose the sites, make the deals, drive the creative with our in-house team, get it up - and prove what it moved.
This is a builder seat, not a buying desk. No six-month campaign calendar, no committee. When culture moves on, we need a placement live within days. You'll work directly with leadership, creative, product and growth, and what you build becomes how pump.fun shows up in the physical world - starting with the cities that matter most.
● Own OOH end to end - set the strategy, budget and calendar across every out-of-home format in our priority markets
● Pick sites that earn attention - find the placements that matter for our users and traders - and know exactly why they matter
● Make the deals - negotiate rates, added value and first look at premium inventory
● Make ideas that travel - concept OOH campaigns built to be photographed, posted and covered - a placement that lives for a week on the street and for months online
● Go beyond the billboard - when the moment justifies it, pitch and run the stunt that gets a whole city talking - bold ideas are welcome here, as long as they earn their place
● Move at the speed of the internet - react to market and cultural moments in days; build the partner bench, pre-cleared formats and production pipeline that make that possible
● Run it on the ground - production, installs, permits, legal and brand-safety review, and day-of execution
● Prove what it moved - measure with geo-holdouts, brand and search lift, app installs, social reach and earned media - cut what doesn't work, double down on what does
● Build the playbook - this is the first seat of its kind at Baton; what works in one city becomes how we take pump.fun to the world

Head of OOH Media ($250k - $400k +bonus)

Responsibilities

Qualification

Required

Preferred

Company

Batoncorporation

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