Applovin Growth and CRM Analyst at AppLovin responsible for building and optimizing CRM processes to activate, engage, retain, and win back advertisers. The role involves managing multi-channel outreach and data integration across platforms.
Responsibilities
AppLovin Ads Manager is opening up to e-commerce and DTC brands at scale, and none of it can be done by hand. CRM runs the whole span: reaching brands who haven't heard from us yet, getting the ones who sign up live and spending, helping them spend better once they are, and winning them back when they stop. Your job is to help build and optimize that machine. You'll own your slice of it alongside our CRM lead, and grow your scope as the platform does.
Where You'll Have Impact
Activation and onboarding. The core of the job: getting new advertisers through setup and into a live campaign, triggered by where someone is actually dropped rather than how many days have passed.
Engagement and performance. The milestone that matters isn't the first campaign, it's the first one that works.
Retention and win-back. Advertisers pause for all sorts of reasons. Getting them back is its own discipline.
Outbound. Reaching advertisers who haven't heard from us yet, targeted on criteria or intent signals.
More than email. SMS, LinkedIn, direct mail and event-driven outreach are all in play.
The data and logic layer. Segmentation, triggers and suppression, and the flow between our data platform, Salesforce and HubSpot — understood well enough to fix at source.
This is a build job, not a maintenance one. What you build compounds — in revenue, in efficiency, and in time the team gets back.
Qualification
Results you can showInitiative and curiosityCreativityRevenue-focusedComfortable building the logicAn individual contributor at heart2–4 years in technical roleOutbound or enrichment tooling — ClaySupersetB2B SaaSThis posting is for a new position$110
Required
Someone AI-fluent who can do the whole job — a real track record of moving the needle, high impact through their own work, and the curiosity and creativity to find the next thing without being pointed at it.
Results you can show. Campaigns you've run, what you changed, and the number it moved.
Initiative and curiosity. You'll find problems we didn't know we had, and you'll be first to try the next tool.
Creativity. You write it, design it, and ship it yourself.
Revenue-focused. You go after the opportunities that move the number, not the ones that are easiest to ship. You care whether advertisers activate and spend, not how many emails went out.
You've made mistakes and learned from them. We would rather hear about the campaign that didn't work and what you changed than a run of clean wins.
Comfortable building the logic, not just the copy — segmentation, triggers, branching, suppression.
Hands-on with AI — Claude or Cursor to write, design and build, and you check the output before it ships.
Technical enough to answer your own questions: HubSpot, Salesforce, SQL, PostHog.
An individual contributor at heart. You go deep on execution without a team beneath you.
2–4 years in technical role, preferably growth and CRM marketing.
Preferred
Outbound or enrichment tooling — Clay, Apollo or similar.
B2B SaaS, adtech, or e-commerce and DTC background.
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
This posting is for a new position.
Canada base pay range (total compensation package will be commensurate with experience)
