Principal Product Marketing Manager - IIS at Huntress · LumiJobs

Responsibilities

As the Principal Product Marketing Manager for the Huntress In-house IT and Security (IIS) segment, the lean IT and security teams at small and midsized organizations who are expected to protect everything with a handful of people (or sometimes just one).
Our existing product-aligned PMMs define what each product does and why it matters. You take that work the last mile, creating next-level narratives, new content, and enablement that resonate with your segment so that marketing, sales, and channel partners can have more relevant conversations and close more business, faster.
You are Outcome-Obsessed, connecting messaging, enablement, and demand programs to measurable business results. You bring Perfect Imperfection to research and go-to-market work by acting on useful insight, learning quickly, and sharpening the IIS motion each quarter. Candor guides how you work across teams, giving you the confidence to make recommendations, hold a point of view, and push back constructively.
Own IIS segment positioning, value propositions, message architecture, proof points, and a repeatable bill of materials across the personas and key industries of your segment.
Conduct ongoing research and analysis to improve the IIS motion, including representing the voice of IIS buyers and their needs in product launch and roadmap conversations.
Partner with Product Marketing peers to adapt portfolio and platform content for IIS audiences and key industries.
Partner with Campaigns and Growth Marketing to turn audience insight into demand programs, nurture streams, outreach, livestreams, buyer guides, verticalized content, comparison content, business-case tools, demo narratives, and other mid- and bottom-funnel assets.
Equip SDRs, AEs, and Customer Account Managers with talk tracks, discovery questions, objection handling, content, and enablement.
Support the Channel team with vertical-specific content, battle cards, and the core narratives used to train VARs and distributors, working alongside Channel SEs.
Work with our Microsoft alliance team to develop and refine the partnership story and related content, including how Huntress helps customers get more value from their Microsoft licensing.
Use AI to orchestrate repeatable workflows for market and buyer analysis, research, and content development, thoughtfully validating outputs for accuracy, relevance, and quality.
What You Bring To The Team:

Principal Product Marketing Manager - IIS

Responsibilities

Benefits

Company

Huntress

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