Roofr Senior Director, Product Growth at Roofr leading growth through product by designing activation and expansion paths. Oversees a cross-functional Growth team and drives self-serve revenue growth and hybrid sales motions.
Responsibilities
Software adoption across the subscriber base
Orchestration of the hybrid motion
Self-serve revenue growth, shared with the GM of Measurements
Orchestrate the hybrid motion with Sales: Identify the product signals that indicate a contractor is ready for a sales conversation and build the playbooks that turn those signals into pipeline, across both new subscriber acquisition and expansion of the existing base
Drive activation and expansion: Own the in-product experience that gets new contractors to value fast and design the expansion loops that drive deeper adoption and multi-product retention across the customer base
Grow self-serve revenue: Own the self-serve motion across transactional and subscription products, with particular focus on Measure+ and in-product upgrade paths
Lead the team and the metrics: Lead the Growth team, including Engineering, Design, and Data Science, build a fast experimentation culture, and own the growth metrics that matter to leadership
8 to 12+ years of product growth experience in B2B SaaS; vertical SaaS is a strong plus
Real experience building a hybrid product-led and sales-led motion. You have felt the friction of making these work together, not just read about it
Strong activation and expansion instincts. You know how to design user journeys that drive measurable improvement in time-to-value and long-term retention
Experience working across both transactional and subscription revenue models
Comfortable running experiments end to end: designing them, setting success criteria, and shipping without waiting for perfect conditions
Qualification
Clear communicator at every levelBased in the US or CanadaFlexible time off80% employer-paid benefits in the URRSP/401k matchGenerous Parental Leave policy
Required
Able to lead and develop cross-functional teams in an environment where everyone doesn’t work for you. You work alongside your team, not just above it
Clear communicator at every level, from executive to analyst
Based in the US or Canada
1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
1 Friday off per month (we call those our laundry days!)
Company wide paid shutdown for the week between Christmas and New Years
Flexible time off
80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
RRSP/401k match
Generous Parental Leave policy
We host an annual company retreat with great team building activities
Ample learning and development opportunities to continue growing your career
